Audio-recorded data regarding the group conversations was in fact transcribed and you will examined to help you select trend from inside the PA and you will social network tastes
Solutions to help you questions regarding preferences having PA and you may social media were tallied to determine the popular responses. Opinions on the social network posts and you may sms was fundamentally brief (like, “want it,” and you may “maybe not the best”) and did not provide on their own to help you official qualitative research; however, our holy grail try assessing customers experience in brand new intervention factors, including whether or not they was indeed thought of seriously otherwise negatively and exactly why. Ergo, written solutions to test Instagram posts and texting was built-up and you can labeled based on the characteristics of your own views, which have dos employees deciding and therefore advice were viewed seriously and you can negatively and you can if there are certain methods for improve.
Attention class talks produced trend away from PA tastes, traps, and you may motivators among the many players. When requested and therefore affairs they enjoyed probably the most, the big 3 answers have been walking (n=11), powering (n=8), and you can going to the gym otherwise classification fitness classes (n=7). From items it disliked, powering (n=10), swimming (n=7), and you will biking (n=7) was minimum of well-known. Research (n=17) and you may impression idle otherwise sick (n=14) had been the major dos traps to being physically effective, and you may family members assistance (n=10) and supporting relatives otherwise teammates (n=9) had been widely known motivators across the attract groups.
Talks off social network fool around with showed that a massive almost all the players preferred Instagram, Snapchat, and TikTok. To have Instagram, people indicated a choice getting typical postings in place of only using Instagram stories (and this expire just after 1 day) while they planned to get access to most of the listings toward account. Viewpoints to the Instagram posts found several patterns regarding their preferences, most abundant in popular posts incorporating (1) extremely colorful photo and you can restricted, brief text; (2) certain info and you will relevant information regarding PA; (3) Hispanic social templates and Spanish sentences; (4) photos from relatable and you may ethnically diverse models of the system items engaging in PA; (5) photographs promoting public assistance; and you can (6) videos proving particular exercises which they you certainly will is actually yourself. It don’t such as for instance posts that have black tone, that have shorter specific recommendations otherwise sentences, otherwise with photographs off girls having extremely narrow body systems.
To own viewpoints to your texting, participants expressed the kinds of messages that would be very useful and you can promoting as well as how frequently they must be delivered. When evaluating the fresh choice shown of the members, there were step three popular activities over the attract communities. The first is a desires for messages are delivered at the a speed of no more than 1 content daily. Next, towards the looking at samples of each other personalized and you will common texting, there is certainly an effective taste to own individualized texts you to integrated its very own term, the name out-of a pal, and you will a familiar area and a specific liking getting opinions and you can reminders considering their own most recent PA unlike generic reminders. Fundamentally, views revealed that texts might be casually worded with positive texts. Users expressed antipathy on code they perceived as “bad,” “unpleasant,” or “irritating,” that have a particular antipathy to the message one to “seems like anything my mother would say.”
Finally, players was in fact displayed 8 eight prospective analysis names and 5 possible signal styles, plus they indicated those it sensed were most appealing and you can right for its demographic. Then, it ranked their most useful 3 alternatives for for each and every, toward option of starting their own tip getting a study label. The preferred choices is Chicas Fuertes, that has been picked given that the latest research identity. People also conveyed enthusiasm for 1 kind of company logos esthetic, which had been selected due to the fact this new data representation ( Shape 2 ). People was basically as well as requested whether or not they would like an input one to was only for Latinas otherwise if they would prefer a course indonesiancupid dating website targeted at teenage lady typically that some of their friends you may participate in. Users indicated an interest in an input that has been specifically dependent having and simply included Latinas.